Ready to Join the Fire&Spark Team?

Note: All roles are remote

Join a team that (actually) cares.

At Fire&Spark, we empower each other. From the work we deliver to the way we interact, we’re a motivated bunch that’s committed to the team just as much as we’re committed to our clients.

Make an impact.

Our team thrives on curiosity, innovation, and the lasting impact we create for brands. With every challenge, we see an opportunity to redefine how SEO can deliver tangible results, not just traffic.

Boredom just doesn’t happen around here.

We encourage our staff to continuously refine their craft by funding educational experiences relevant to their work, like conferences, classes, and books. Full-time permanent employees get a $3,000 annual stipend to polish their skills. You’ll also be given a lot of responsibility and the opportunity to apply your newfound knowledge through your work.

Team culture.

We love what we do. Our team is looking for people who are passionate about learning digital marketing and enthusiastic about applying analytical methods to digital campaigns that benefit our clients.

We live our core values:

PASSION FOR LEARNING – Pursue continues learning with passion, enthusiasm and curiosity. Failures are expected and values as learning opportunities.
TEAM FIRST – Put team success ahead of personal glory. Provide and embrace clear and fair feedback to help each other grow.
LET DATA GUIDE YOU – Challenge opinions not supported by data. Evidence based on facts and hard numbers is the best basis for decision making.
GET THE DETAILS RIGHT – Sweating the small stuff is the difference between mediocre and magnificent.
TAKE OWNERSHIP – Celebrate successes and take full responsibility for negative outcomes. Always ask what you could have done better and never shift blame to others.
INNOVATE EVERY DAY - Develop a habit of questioning assumptions while rethinking business-as-usual and searching for improvements that solve problems and create value.

We’re all adults. There’s no clock punching here. You’ll be trusted to make good decisions and take care of your work. In turn, we’ll take care of you.

Sales Development Representative (US based)

Remote

Full Time

Experienced

Fire&Spark is experiencing explosive growth as a pioneering AI Search agency, delivering measurable pipeline and revenue growth for venture-backed and Fortune 500 brands. We're seeking an elite Sales Development Representative who can transform our industry-leading thought leadership into high-value client relationships.If you’re ready to work alongside a leading AI Search speaker and turn conference stages and proprietary live events into qualified sales pipelines, this is your opportunity.

About Fire&Spark

Fire&Spark is an AI Search agency built on a simple conviction: AI search is won by earning trust and making brands intelligible to AI, not by gaming algorithms. Founded and led by CEO Dale Bertrand, a recognized authority on SEO and AI Search Optimization (GEO), we help ambitious brands turn organic search into a durable growth engine. We work with enterprise and high-growth companies, with deep specialization in the digital-health space, and we operate by a set of core values: intellectual honesty, relentless curiosity, and doing work we're proud to put our name on.

Our Approach to AI Search

Most agencies are still optimizing for a version of search that's disappearing. We're not. AI is collapsing ten blue links into a single answer, and the brands that win are the ones that answer engines trust enough to quote. Our entire approach is built to make our clients that trusted source — cited by AI, discovered by buyers, and impossible to ignore.

The Assets You'll Work With

You'll have a rare set of demand-generation assets to build on:

Proprietary events — 6 to 8 curated events per year, each with 15 to 35 attendees, the majority squarely within our ideal customer profile.
High-profile speaking platform — Our CEO speaks at 12 to 15 conferences a year, including UNBOUND, Moz, MAICON, and more.
Live Virtual Events — 2 Virtual events per month with 100-600 registrations per event.
Engaged email audience — Email list and a growing library of thought leadership content.

Application Limit

To ensure a thoughtful and deliberate review of each application, we will close this position after receiving 75 applications.

The Role

This US-based role reports directly to our senior leadership team and is built for a confident, creative sales rep with a proven track record of turning thought leadership into revenue.

Here's the truth: Fire&Spark is exceptional at earning attention and has room to grow at converting it. Our CEO speaks at 12–15 conferences a year, we host live events full of ICP buyers, and we reach a 10k+ engaged warm audience via email and LinkedIn. What's missing is the person who turns all of that into qualified pipeline. That's the gap you'll close.

This isn't a spray-and-pray seat. You'll design "small-batch," high-impact campaigns rooted in real research, using our thought leadership as your opening. Working directly with our founder and leadership team, you'll own conference strategy end-to-end, build nurture campaigns that earn replies, and put cutting-edge GTM automation behind outreach that feels personal because it is.

Compensation & Benefits

Base salary: $85K per year, depending on experience and proven track record
Sales Commission: 2% on all work that is closed within 1 year
Conference Bonus: Additional performance bonuses for successful conference lead generation campaigns
Paid Time Off: 3 weeks in the first year, plus paid holidays and sick days
Other benefits

What You'll Be Doing

Strategic Thought Leadership Conversion

Transform 12-15 annual speaking engagements and 6 to 8 live events into high-value MQL pipelines
Develop and execute sophisticated pre-conference, at-conference, and post-conference outreach and engagement strategies
Build ROI calculations and strategic justifications for conference attendance and sponsorship opportunities
Organize and lead conference teams to maximize HubSpot contact acquisition and MQL generation

Advanced Campaign Development

Design and implement multi-touch nurture campaigns to convert our 10k+ email subscribers into qualified leads
Create "hand-crafted" email sequences with deep, personalized enrichment that lead with value and compel meaningful engagement
Build sophisticated audience segmentation strategies based on conference attendance, content engagement, and behavioral data
Develop webinar follow-up sequences that convert attendees into qualified prospects

GTM Automation Mastery

Leverage Clay, Claude or similar tool or workflow, data enrichment tools (Zoominfo, Apollo, etc.), or other automation platforms to build targeted prospect lists
Implement sophisticated scraping and data enrichment workflows to identify high-value prospects
Create automated nurture sequences that feel personal and value-driven
Build and maintain complex lead scoring models and attribution tracking

CRM Excellence

Work with other members of the marketing team to develop dashboards and reports that track SDR pipeline performance and campaign effectiveness
Build and maintain automation workflows that scale personalized outreach
Generate a minimum of 10 high-quality MQLs per month after initial ramp period

Strategic Partnership Development

Proactively identify and propose new offer opportunities, strategic partnerships, and market analysis
Cultivate relationships with industry influencers, conference organizers, and strategic partners
Develop thought leadership amplification strategies that extend our industry reach
Build and maintain relationships with decision-makers at enterprise-level prospects

Skills You'll Bring to the Table

Must-Have Expertise

Proven Track Record: 5+ years of B2B sales development with demonstrated success generating MQLs for professional services ($100K+ deal sizes)
CRM Mastery: Advanced proficiency CRM management, marketing automation, custom reporting, and complex workflow creation
GTM Automation: Hands-on experience with Clay, Claude, data enrichment tools, scrapers, and automation platforms
Thought Leadership Leverage: Proven ability to convert speaking engagements, virtual events, webinars, and thought leadership content into qualified leads
Conference Strategy: Experience developing and executing conference-based lead generation strategies with measurable ROI
Data Excellence: Advanced proficiency in Excel, Google Suite, data visualization tools, and analytics platforms

Essential Qualities

Relationship Building: Genuine passion for helping prospects and building long-term business relationships
Strategic Thinking: Ability to see the big picture and develop sophisticated multi-channel campaigns
Proactive Leadership: Takes initiative to identify opportunities and propose solutions without being asked
Creative Problem Solving: Thinks outside the box and challenges conventional approaches
Results-Driven: Focuses on quality metrics over vanity metrics—engagement over opens, conversations over clicks
AI Enthusiasm: You don't just use AI tools, you build with them—constantly testing new ways to make prospecting and outreach faster, smarter, and more personal

Bonus Points

Next-Level Technical Skills

Experience with advanced automation platforms (n8n, Make)
Proficiency with Apify, Phantom Buster, or similar data extraction tools
Experience with AI-powered content personalization
Knowledge of SEO/content marketing industry trends and key players

Industry Experience

Background in marketing agencies, particularly AI Search or SEO or content marketing
Experience working with enterprise-level B2B prospects
Track record of successful expertise-lead generation in professional services

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